Force Friday - Star Wars: The Force Awakens Around the World!
On September 3rd the very anticipated STAR WARS: The Force Awakens products will be unveiled with a global live toy unboxing event. This event for a period of 18 hours will be held in 15 cities and 12 countries.
"For 18 hours, the greatest talents Maker Studios and YouTubers guests unpack a toy STAR WARS: THE FORCE AWAKENS in each of the cities of this world tour, and comment the event live on YouTube," says Leslie Ferraro, president of Disney Consumer Products. "We know that the public expects these new products with great impatience, and we look forward to the reaction of Star Wars fans around the world. "
This day will be broadcast live on the YouTube channel of Star Wars Thursday, September 2nd at 7:45 am in Sydney, Australia, at 9 am in Paris, France and finish in style at 8 am in San Francisco at Lucasfilm on September 3rd. Each of the selected cities around the world will reveal a different exclusive product inspired by Star Wars: The Force Awakens.
In several cities (Berlin, Tokyo, London), the event will stream live from YouTube Spaces. Specialized columnists Anthony Carboni and Andi Gutierrez will host the festivities for their part in the YouTube Space in Los Angeles. For France, the Youtuber AyPierre who will be pleased to be a flagship of the new range of Star Wars: The Force Awakens toys.
Fans can tune in to watch live unboxings at home or on mobile devices, and also enjoy the latest trailers on the upcoming Star Wars movie, commentary from special guests, fun product videos and demos, and footage from recent Star Wars events.
At midnight, fans worldwide can acquire new STAR WARS: THE AWAKENING OF FORCE products (toys, collectible items, books, clothes, etc.) in many stores including some Disney Stores. (more details on www.DisneyStore.fr/ForceFriday).
Fans are encouraged to document their experiences around the event on social media using the hashtag #ForceFriday.